This phase will involve the installation of equipment and utilities required to operate the Centre.
The target markets for the Brough Lodge project are:
Residential Study Group workshops and activities on cultural and environmental themes with a strong link to Shetland. Programmes will combine arts and cultural activities (hand knitting, weaving, fiddle music, photography, drawing, painting) with environmental and heritage themes (geology, archaeology, wildlife/bird watching). In line with similar activities currently operating elsewhere in Shetland or Scotland, courses are likely to last three to six days, with or without accommodation provided in-house. This key market is expected to generate the main income and secure the financial sustainability of the Centre.
The facility has the potential to act as a resource for private and commercial users, as well as general visitors requiring accommodation.
Visitors to Shetland
Brough Lodge will also be opened to visitors who are neither staying in the building nor attending courses, possibly through guided tours of the restored buildings. Visitors will also be able to see an interpretive exhibition on the history of Brough Lodge, including period items such as reclaimed furniture from the house.
The first stage in the operation of Brough Lodge as a business will be advance marketing. The aim is that the project will break even by the third full year of business operations.
Use of Buildings
The buildings will be used in three ways:
1. Brough Lodge will form the setting for courses of up to one week where visitors will be given access to local knowledge. This is expected to stimulate further local research into, and pride in, the heritage of Fetlar and Shetland as a whole.
Existing plans for courses are based on current demand, and include:
- Hand knitting
- Geology (Earth Heritage)
- Fiddle music
- Bird watching
2. Brough Lodge will accommodate short-stay visitors, and will also be available as a special venue, possibly for small parties on weekends when it is not being used for courses.
3. Brough Lodge will be opened to visitors who are neither staying in the Lodge nor attending courses, perhaps through guided tours. Visitors will also be given an opportunity to see an exhibition on the history of Brough Lodge, including period items such as reclaimed furniture from the house.
The income required to secure the financial sustainability of Brough Lodge will be derived mainly from accommodation provided at the Lodge for participants in the above-mentioned courses and other activities.